Marlaio Blog
Marketing thinking for AU & NZ small business
Practical posts on what works locally, what the law actually says, and what most generic AI tools get wrong about the way kiwis and aussies talk. Written by the founder, AI-assisted.
- Authenticity · Compliance6 Jun 20266 min read
Real photos, not AI fakes — why your business deserves better than a stock-image clone
AI image generation can fabricate a beautiful café you don't own, with a barista that doesn't exist. For a real NZ business that's a problem — for trust, for compliance under FTA s9 and AANA Code 2.6, and for the customer walking through your actual door. Here's why Marlaio uses your real photos instead.
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- AI · Compliance4 Jun 20267 min read
Why AI marketing tools keep writing things that get NZ businesses fined
Modern AI can draft a week of social posts in 90 seconds. The problem: most of those drafts contain claims the NZ Fair Trading Act 1986 says you can't make. Here's why generic AI marketing tools quietly create legal risk for AU/NZ small businesses — and what a compliance-aware AI does differently.
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- Compliance1 Jun 20266 min read
Why 'limited time only' is quietly killing your ads — and the legal risk in AU/NZ
Every cafe and tradie uses scarcity language without checking if it's legal. The Fair Trading Act and Australian Consumer Law say specific things about how you frame "limited" — and most ads quietly cross the line.
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